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Bell Granito Ceramica Ltd. (BGCL)
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| Case Study: Red Squirrel |
Company: Bell Granito
Ceramica Ltd. (BGCL)
Location: Factory: Gujarat, India; Head Quarters: Mumbai,
India
Employees: 250
Industry: Manufacturing vitrified tiles
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| Background |
BGCL is a leading
manufacturer of vitrified tiles in India with a turn over
of more than Rs.100 crores. The Head Office is at Mumbai
and the factory is at Gavasad, Gujarat. BGCL, in addition
to having a niche local market, is exporting to USA, Australia,
Israel, U.A.E., South Africa, Hong Kong, Indonesia and
Taiwan.
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| Key Challenges |
| Some of BGCL’s challenges
were: |
- Plan Production based on orders
- Reduce lead time between a customer's order and
delivery
- Monitor Production and Performance at various stages
- Inventory Control and Purchase Planning of Raw Materials
- Debtor control and monitoring
- Management Information on real time basis
- Sales Performance & Statistics
- Production Statistics
- Realisation by Product & Size
- Financials
- An integrated software connecting real time between
factory and Head Office.
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| Solution Adopted |
BGCL selected Redsquirrel©
to achieve their goals and complement their business strategy.
Using Redsquirrel© the processes of sales orders,
production scheduling, production, despatch, inventory
of raw materials and financials were mapped.
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| Outcome |
The integrated
modules of Redsquirrel© have enabled BGCL to manage
Purchase, inventory, Sales, Production and Accounts efficiently
from both Head Office and the factory.
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| Benefits of Redsquirrel for
BGCL: |
- A major benefit of Redsquirrel© has been connecting
the Head Office and factory using VPN connection and
with distributed database. The information at both
locations could be consolidated from either place.
- The sales orders placed by the customers at any
location is processed by the Sales department at HO
and goods dispatched and invoiced from the factory.
- Timely procurement of raw material and ensuring
optimum levels of inventory have also helped the cash
flow.
- The realisation per sq.ft by products has helped
in improving the sales of more profitable products.
- Will soon give access to the customers through the
web interface about the status of their orders and
accoun
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| Procedures Adopted |
| Access staff studied
the business requirements of BGCL after exhaustive discussions
and meetings with end-users and various other levels of
management. Based on these, Access mapped these with Red
Squirrel components and customised the same to meet the
exact requirements of BGCL. |
